Rhymes with Venus

Gillette's designers are clever guys. First, they innovated the shit out of the razor business by adding blades over and over. More recently, they made a razor with floppy vagina lips so that women would know to buy it. If you're like me, you're wondering how the razor category is going to innovate next.

As we all know, ladies love the cock. And so Gillette exploits this basic female desire by making their package look like a package. Someone give Gillette's cognitive psychologists a bonus, this direction was no doubt ballsy but the numbers don't lie. Cleverly inverted, the blister pack looks remarkably like the complete phallic archetype - balls, shaft, head. Good design occurs when all extraneous details have been removed, and they nailed with this one on the head.

Thanks for the pics, Jimmy!